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$uccess

Your Path to a Successful Book

Our $uccess blog will feature writing, marketing, and publishing tips we continue to learn since writing our 2009 INDIE Finalist workbook $uccess, Your Path to a Successful Book keeping our readers abreast of the everchanging skills required to write, publish and sell a successful book. We will also have guest commentators. Achieving your goals as a writer is what matters. Anything we can do to help you get there is our goal. We welcome your comments and hope you will sign up for our bi-monthly (or whenever we have enough material) newsletter.

Archive for the ‘Workshop’ Category

From Pantry to Published – THE Two Day Cookbook Workshop

Sunday, January 15th, 2012

Workshops are always great to attend to learn, gain ideas and network. Brenda and I attend workshops or conferences wherever we can. One of the speakers at “From Pantry to Published,” Sherrie Wilkoliski, will also be speaking at the International Food Wine & Travel Writers Conference in Las Vegas, Feb. 26-29.

From Pantry to Published, has a great lineup. If you attend, please let us know how you enjoyed.

From Pantry to Published:

…The 2-Day Legacy Cookbook Workshop

Leigh Cort Publicity

904-806-3613

leighcort@bellsouth.net

Representing: FROM PANTRY TO PUBLISHED

Jacksonville Beach, Florida (January 2012)    If you’ve ever imagined writing and designing your own cookbook, join celebrity cookbook authors, our resident food photographer and nationally recognized cookbook publisher for a two-day workshop that can help make your dream come true.

FROM PANTRY TO PUBLISHED …The 2-Day Legacy Cookbook Workshop takes place at the Casa Marina Hotel in Jacksonville Beach, Florida on March 13 and 14, 2012. While you are learning from experts about the ‘How To’ of getting started, enjoy the luxurious ambience of this historic oceanfront hotel and Chef Aaron Webb’s award-winning New Beach Cuisine.

Join these professionals as they lead you through the exciting world of developing a legacy or commercial cookbook:

Writing for Success: Cookbook Author & Award-Winning Journalist PATRICIA MACK

  • Hone your writing skills in this special field
  • Develop your ‘voice’ to better communicate in your unique style
  • Organize your material and recipes
  • Follow recipe testing protocols and learn clear/concise recipe writing techniques

Collecting Memories: 6- time Cookbook Author BELINDA HULIN

  • Your table, your history: The importance of preserving your culinary traditions
  • · Gather the elements: Stories, photos, memorabilia, timelines and recipes make a keepsake
  • Collecting stories: Interviewing relatives and other sources to capture your legacy and spice up your cookbook
  • Recreating recipes: Just because your late grandmother didn’t write it down doesn’t mean it’s lost

Food Photography – Planning and Producing with CHERYL BALARA

  • Plan your photo style: Imaginative work behind the camera will create the exceptional ‘look’ of your cookbook
  • Devise strategies: What to expect on the day of your photo shoot
  • Learn post-production skills:working with Photoshop and Lightroom
  • Review and deliver the final images in a professional way!

Publishing – Putting it all together with SHERRIE WILKOLASKI

  • Learn how to publish from start to finish. Do you need an agent or is self-publishing the best path?
  • Create a finished cookbook A to Z. Then master all the elements that are involved with getting your book to print
  • Market your cookbook.  Create the events, the buzz and generate public relations through social media and more
  • Get your book on Amazon, in bookstore and learn about specialty sales channels

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RESERVE ACCOMMODATIONS FOR Workshop #1:     2 night Accommodations in a Deluxe Room, Full 2-day Workshop, 2 Breakfasts, Lunch, Wine Tasting and Chef’s Dinner   $425.00

~OR~

2 night Accommodations in a Parlor Suite, Full 2-day Workshop, 2 Breakfasts, Lunch, Wine Tasting and Chef’s Dinner  $465.00

NO ACCOMMODATIONS Workshop #2: Full 2-day Workshop, 2 Breakfasts, Lunch, Wine Tasting and Chef’s Dinner (no Accommodations) $290.00

For Information and WORKSHOP Reservations, contact:

Leigh Cort at (904) 806-3613 ~ leighcort@bellsouth.net

CityRoom, JustLuxe, The Epoch Times, Big Blend, Spa Review Magazine, Global Writes

Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, “$uccess, Your Path to a Successful Book,”

AME’s Eight Tips to Make Your Next Writers Conference Awesome!

Saturday, June 4th, 2011

Maralyn and I have learned a great deal from Penny Sansevieri.

Her 8 tips about writer’s conferences are worth passing along.

Our tip is to participate n a workshop or writing conference where Penny is speaking.

Feature Article: Eight Tips to Make Your Next Writers Conference Awesome!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

I love going to writers conferences, and it’s really awesome when I’m speaking there as well. But as wonderful as the networking is, if you don’t show up with a plan or a set of action items for the conference, you can get sucked up into the vibe of the event without being very productive. Here are some tips to help you maximize your event!Goals: Before you go to a writers conference, be clear on your goals. If it’s just networking, that’s great, but if you want to get more than networking out of the event, make sure you establish your specific objectives in advance.

Start networking before the event starts: Now that you’ve gone through the conference website, it’s time to identify the folks you’d like to get to know better and start your networking early. Send them an email and tell them you are looking forward to seeing them at the event, or hearing them speak. Follow them on Twitter and begin to network with them there. Early networking is a great way to get in front of agents and publishers you might not otherwise have access to.

Make appointments early: The conference website should be your new best friend. Comb through it to find names of publishers and agents who are going to be there. Most conferences will offer you publisher or agent appointments so you can present your work, but if you want to coordinate a meeting with someone for any other reason dig through the website to find out who will be there and see if you can get on their calendar. I have shown up at conferences hoping to make appointments there and found that they’re not only difficult to schedule, but often confusing as well. Once you hit the conference floor the momentum of the event takes over, and any appointments that haven’t been confirmed prior to event generally won’t happen.

Take business cards: Make sure you bring a lot of business cards, running out at an event is never good.

Stay organized: I will generally bring some letter-sized envelopes with me to the event and then file cards by session or event so I can keep track of where I collected them. For example, let’s say I went to a big awards dinner and did some networking. If I file all of these in the “Awards dinner” envelope, I can add a personal element to the follow up email like “It was nice to meet you at the awards dinner, wasn’t Marci’s acceptance speech great?”

Easy follow-up: Ok, so you’ve had a great meeting with a publisher and they want to see a chapter of your book. Great! Now what? Take their card, flip it over and jot down a few important notes on the back such as: follow-up steps, short meeting details (“met for lunch”), and anything else you can fit onto the card such as any personal details they shared – like having a daughter who went to the same school as your kids or something like that.

Never eat alone: There’s a great networking book by the same name (Never Eat Alone by Keith Ferrazzi, Crown Books) and the statement is true. At a writers conference be sure to grab a table packed with people and even better, don’t sit with the same folks over and over again. Mix it up and meet new people!

Action items: At the end of each conference day, I find it helpful to gather my notes and go through and highlight the important items from the day. I have often waited until I’m on the plane back home, or worse, the Monday following the conference and I generally can’t make heads or tails out of who I am supposed to follow up with at that point. Lesson: do it early while the information is still fresh.

And finally, our bonus tip:
Plan B: If you can’t afford to attend the writers conference that’s in your town here’s an idea for you. When a big conference rolls into town, an author friend of mine will sometimes hang out in the downstairs coffee shop or restaurant at the hotel where the event is being held and network with people there. You never know who you might meet.

Conference follow-up: This is a biggie. Make sure you always follow up with everyone you connected with, especially if you committed to them that you would send them more information, sample chapters, whatever.

Keep the networking going: Relationships take time. Don’t expect miracles when you land at a writers conference. Sometimes great stuff will happen right away, and other times it’s a process. Don’t let the networking end when the function is over. You’re now networking with them online via Twitter and Facebook, and perhaps you have some follow-up to do. Keep on their radar screen and then be on the lookout for future events you can attend!

Writers conferences are a great way to get out there and network, meet your peers and meet agents, publishers, and marketing professionals who can help you publish or market your book. Here are a few for you to consider!

* Romantic Times:
http://www.rtbookreviews.com/convention-home

* Unicorn Writers Conference:
http://www.unicornwritersconference.com/Unicorn_Writers_Conference.html

* Romance Writers of America:
http://www.rwa.org/

* Book Expo America:
http://www.bookexpoamerica.com/

You are welcome to reprint any items from “The Book Marketing Expert Newsletter.” However, please credit us as a source with the following paragraph:

Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

Brenda C. Hill
International Food Wine & Travel Writers Association
Books By Hills Success With Writing
Where and What in the World

Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, ”$uccess, Your Path to a Successful Book.”

Wishing for Motivation by Jean Moroney

Saturday, September 11th, 2010

As our regular readers know, I frequently have permission to republish part of my friend, Jean Moroney’s, newletter.  This  month’s article that I particularly liked is “Wishing for Motivation.” Since I’m a firm believer in the power of thinking positive, this reaffirms what I think from a different approach. Naturally, I enjoy those articles that affirm what I believe.

Jean Moroney teaches managers and other professionals how to tap their own knowledge bank to solve problems faster, make better decisions, and communicate more effectively. Corporations hire her to train their managers in “Thinking Tactics” to help them get more done with fewer resources.  This article originally appeared in her free email newsletter. Subscribe at Thinking Directions or email subscribe@thinkingdirections.com.

Wishing for Motivation

Wishful thinking doesn’t solve problems. But it can transform your
motivation when you are not “in the mood” to do the next task on
your agenda. I stumbled upon this fact while on a long trip.

At a certain point, I thought I should dig into four annual reports I
had brought along. But I felt, “Ugh. I don’t want to.” As I paused
on that depressing note, I felt a little wistful. I said to myself, “I
wish I were motivated to read those reports. I’d really like to clear
that backlog.” (They were the last from a large pile.) Suddenly, I
wanted to finish. I reached for a report, and read them all through
without stopping.

I was surprised by this painless about-face, so I reflected on it later.
Let me explain why it happened and how to replicate that success. I
call the technique, “wishing for motivation.”

Wishing “worked” because I was not in serious conflict, just feeling
a little lazy. In that low-key state, I could sense a wisp of desire at
the back of my mind. By “wishing,” I gently turned my full
attention to that desire, which in turn triggered good reasons for
reading the reports.

Emotions follow from values. Once those values were front and
center, desire followed.

Don’t get me wrong. I wasn’t passionately excited to read the
reports. I didn’t need to be. Mild interest can overcome
sluggishness.

I turned this observation into a technique: If I notice I’m delaying
getting started on something, I know I need a  nudge. I immediately
set a timer for 3 minutes and do some “thinking on paper” using
these words as prompts:

–I wish I felt motivated to …
–I would like to feel the way I do when …
–I wish I were motivated because …

These prompts ensure you wish for the right thing–to be motivated.
If you wish for the task to go away or for someone else to solve the
problem, you won’t trigger a desire to start.

Chiding yourself with “I should want to do this” also won’t work.
That’s more likely to trigger resistant moans and groans and
contrarian stubbornness.

Once I feel some desire, I’m willing to consider a microscopic step
I could take toward starting.

Here’s a literal example, transcribed from my notebook. I went to
lunch in the middle of writing the draft of this article. When I came
back, I knew I should resume writing. But I was feeling post-pizza
lethargy. Ugh. I hesitated, and then I chose to start a timer, open
my journal, and write the following:

“I wish I were in the mood to finish this draft. It’s so much easier
to come back when you’ve reached a definite end point. I wish I
still had that easy feeling [from when I worked on it earlier] of
enjoying telling the story. [I paused with the pen in the air.] I could
spend the rest of these three minutes re-reading.”

When the timer rang, I was already hooked. I finished the draft
without delay.

Note that I used an act of will to get started. The timer didn’t turn
on by itself. The journal didn’t fly to my desk and magically start
recording prose. But I needed only a wee nudge of willpower to
start, not the mighty heave I’d have needed to overcome true
resistance.

This “wishing for motivation” method won’t succeed when you
have a serious conflict about starting. Then you need more powerful
thinking tactics to help you identify the conflict and resolve it so
you can move forward.

But what’s the downside of the method? The next time lethargy
strikes, spend three minutes wishing for motivation. Your wish may
come true.

For those interested, Jean has a “Thinking Tactics” workshop coming up in San Francisco, September 25, 2010.

THINKING TACTICS
Saturday, September 25, 2010
Hampton Inn San Francisco Airport
9:30 a.m. – 5:00 p.m.

In the morning session, Concentrating the Power of Your Mind,

you will learn:

–How to use small chunks of time for big thinking tasks
–How to break through the two most common thinking blocks in
three quick steps
–How to spot when you’re floundering, then get your work back
on track fast

In the afternoon session, Making Complex Tasks Fit in People-
Sized Brains, you will learn:

–How to survey your own mental databanks to get yourself started
on a complex task
–The secret to making large, amorphous projects fit in limited
schedules
–The #1 thinking tactic that helps perfectionists turn in good work
on time
–What you need to take the strain out of thinking and make it flow

This is an interactive workshop. During the day we will work
through exercises and processes in the 70-page workbook using a
combination of lecture, discussion, group exercises, and individual
exercises.

Detailed Brochure:
http://www.thinkingdirections.com/TTSept2010.pdf

Questions? Sign up for the free “Jump Start Your Thinking” Q&A
session:
http://www.thinkingdirections.com/jumpstart.htm
or email Jean Moroney: jm@thinkingdirections.com

Testimonial:

“I use Jean’s methods on a daily basis, at work and in my
personal life. They help me work through my hardest problems
and get control of the most stressful situations. I wouldn’t
be as effective or efficient as I am without them.  I highly
recommend Jean’s course.”
–Jason Crawford, Co-founder & CTO, Kima Labs,
San Francisco, CA

Maralyn D. Hill, President
International Food Wine & Travel Writers Association
Books By Hills Success With Writing Where & What in the World
Member: Society of Professional Journalists

Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, ”$uccess, Your Path to a Successful Book,”