Would you like a boost with your marketing and promotion efforts for your book(s) at BookExpo America (BEA), the nation’s largest publishing tradeshow? The BEA takes place June 5–7 at the Jacob Javits Center in New York City.
Here are five ways Cypress House can help:
- Pre-show and Onsite Orientation. We’ll provide you with orientation materials and suggestions before the show, then walk you around the show, focussing on marketing, packaging, and distribution possibilities for your books.
- Badges to attend BEA.
No time or patience with paperwork? We can take care of it for you. Or, see below for how you can do it yourself.
- Rights Representation to Agents and Publishers: We can include your book(s) in our print and electronic international catalog. We do several pre- and post-show email blasts, too. We can meet on your behalf at our table in the International Rights Center.
- Autographing Your Book at BEA. If you’d like to be considered for an author signing at BEA, submissions are already underway. We can assist with submissions and liaison before the show.
- Full Representation by Cypress House Staff Plus Display of Your Book(s)
Please read on for pricing, details, and deadlines for each option.
1. Pre-show and Onsite Orientation with Walk-Around
Deadline: April 27, 2012
Price: $225
This offer includes orientation materials, maps, and a walk-around of the show floor. This package does not include display, badge, or representation.
2. Badge to attend BEA
Deadline: March 23, 2012
To attend BEA you need an admission badge, and neither Cypress House representation nor an autographing slot provides one. You can purchase a badge directly from BEA convention management at: www.bookexpoamerica.com. Publishers who are members of IBPA (Independent Book Publishers Association) may also contact IBPA directly to obtain a badge at: www.ibpa-online.org./
or
Cypress House can obtain a badge for you. The cost is $180 plus postage, shipping, and photocopying. This price includes display of your book at the IBPA booth. Cypress House will handle the submission forms and send a copy of your book for the display to make sure your badge is waiting for you at the convention center. Please be sure your display copy arrives at Cypress House by the March 23rd deadline.
Note
: If you have also chosen Full Representation by Cypress House Staff Plus Display, your book will be displayed in two venues. If you would like a badge for another person, we can provide two badges for $260 plus postage, shipping, and photocopying.
3. Cypress House 2011 Book Expo America Rights Representation with Agents and Publishers for Translation and Other Subsidiary Rights
Deadline: April 20, 2012
Price: $300.
Representation includes an ad in our foreign-rights catalog (both print and electronic versions feature cover image, book description, and publisher contact information); inclusion in at least two email blasts to foreign rights agencies, agents, and publishers prior to BEA; meetings on your behalf at BEA; with a verbal report after the show. If queries come to us after the show, we’ll pass them along to you. Cypress House has already reserved a rights table at BEA for this year and will be listed in the program.
What we need from you: filled-out questionnaire, an electronic image of your book cover (72 dpi, 200 pixels wide, TIF or jpeg file), five sample copies of your book (these can be slightly damaged copies), and a PDF file of your book’s text, if available. (We recommend the PDF be watermarked. When offered a locked PDF in our outreach, most potential recipients requested a hard copy instead.)
For a written report after the show, please add $75. If you’d like us to negotiate on your behalf after the show, we will bill you $75 per hour plus any attendant postage, shipping, and photocopying. We do not take any percentage of rights sales or licensing.
4. Autographing Your Book at BEA
Deadline: March 1, 2012
Price: $75 per hour.
If you would like us to pitch you for an autographing at BEA, liaison time is billed at $75 per hour. If you’re given an autographing slot, BEA charges a $125 fee. You’ll need to provide 60 copies of your book for the signing. These may be prepublication galleys or finished books. Cypress House will bill you for any staff time and shipping required to get your books to BEA.
* Joe Shaw, our editor and marketing manager, can provide additional help to promote your autograph session, including story pitches to the PW Show Daily. Please inquire.
Joe can be reached at: joeshaw@cypresshouse.com or phone 800 773-7782. Signups for the limited number of autographing slots available are already underway, so please contact Joe no later than March 1.
* You are responsible for making all travel, lodging, and other arrangements.
* Note: This package does not include an admission badge.
5. Full Representation by Cypress House Staff Plus Display
Deadline: April 20, 2012
Price: $900 per title
* Discounted rates are available for multiple-title representation. Please inquire.
Our services include pre-show author/publisher orientation materials, face-out display in the New Title Showcase (NTS) cooperative display, inclusion in the NTS print and online catalogs, placement of your promotional materials in the BEA pressroom, and representation of your title by Cypress House staff at the show and at the BEA Rights Center. We also provide an email blast to international rights agents before the show and a display ad in our International Rights catalog. Our rights catalog is distributed throughout the year in print and electronic versions.
If you choose to attend BEA, this package will also include a one-hour author/publisher orientation walk-around on the show floor. We pass inquiries from prospective translation agencies and publishers along to you. If you’d like us to negotiate on your behalf, you will be billed $75 per hour plus the cost of postage, shipping, and photocopying. We do not take any percentage of rights sales or licensing.
* If your book is still in the editorial phase, it is nonetheless available for representation.
Note: This package does not include an admission badge.
Please contact Dolores McBroom regarding all of these Cypress House offers for BEA 2012. Dolores can be reached at Dolores@cypresshouse.com or 800-773-7782
