Writers’ Block: The Symptoms and the Cure

By Karen Hodges Miller The other day I had a writing deadline. I wrote a lead. Deleted it. Wrote another. Deleted it. Played some solitaire. Checked my email. Wrote a third lead. Deleted it. Got a snack. Wrote a fourth lead. I was suffering from that dread disease, Writer’s Block. If you haven’t...

12 Month Book Marketing Plan

by Sherrie Wilkolaski Original version of this article published in Ms. Wilkolaski’s monthly column “Author’s Guide to Publishing” in IFWTWA’s “Press Pass”. The holidays are upon us and thoughts of sugarplums and holiday cocktails are much more fun to dream about than worrying about what...

Are Author Tours Worth It?

by Nicole Riley I am often asked if author tours are successful. We are very honest with the folks we have worked with on what a book signing might look like, yet there are still a number of authors who think there is going to be a line wrapping around the building to purchase their books at every event no...

Make It Happen

by John J. Hohn When I published my first novel Deadly Portfolio: A Killing in Hedge Funds, I thought that I could make the book happen—become a big seller, harvest scores of glowing reviews, and find the world had come knocking. Some of that has come true. The reviews have been consistently enthusiastic....

The Power of the Author Interview

by Sherrie Wilkolaski A marketing tool all authors need to utilize to market and promote their books is the author interview. It’s quite simple to create and the investment of 30 minutes or less will go a long way to produce a tool that can be used time and again, both on and offline. If you’re...

Book Fairs Are the Independent Film Festivals of Publishing

By Sherrie Wilkolaski The Cannes Film Festival is world-renown to both the film industry and indie film buffs. Held in Cannes, France every year since 1946, it is the most glamorous invitation-only, film festival one could hope to attend. It is for film professionals and press only. Film festivals are to the...