Engage Your Readers

by D.L. Wilson Authors must engage readers. To do that successfully requires learning who our readers are. Established authors need to find ways of communicating with their readers. The new rapidly advancing Internet social networking opportunities provide many new vehicles to get input from readers. An...

Writers’ Block: The Symptoms and the Cure

By Karen Hodges Miller The other day I had a writing deadline. I wrote a lead. Deleted it. Wrote another. Deleted it. Played some solitaire. Checked my email. Wrote a third lead. Deleted it. Got a snack. Wrote a fourth lead. I was suffering from that dread disease, Writer’s Block. If you haven’t...

12 Month Book Marketing Plan

by Sherrie Wilkolaski Original version of this article published in Ms. Wilkolaski’s monthly column “Author’s Guide to Publishing” in IFWTWA’s “Press Pass”. The holidays are upon us and thoughts of sugarplums and holiday cocktails are much more fun to dream about than worrying about what...

Are Author Tours Worth It?

by Nicole Riley I am often asked if author tours are successful. We are very honest with the folks we have worked with on what a book signing might look like, yet there are still a number of authors who think there is going to be a line wrapping around the building to purchase their books at every event no...

Make It Happen

by John J. Hohn When I published my first novel Deadly Portfolio: A Killing in Hedge Funds, I thought that I could make the book happen—become a big seller, harvest scores of glowing reviews, and find the world had come knocking. Some of that has come true. The reviews have been consistently enthusiastic....

5 Tips to a Successful Book Launch

by Sherrie Wilkolaski The anticipation around launching a book for an author is like the night before Christmas, or the first day of school. You’ve been working towards the big day, getting your book prepared for publication. After numerous edits, selecting a final cover design an author wonders will the...