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Our $uccess blog will feature writing, marketing, and publishing tips we continue to learn since writing our 2009 INDIE Finalist workbook $uccess, Your Path to a Successful Book keeping our readers abreast of the everchanging skills required to write, publish and sell a successful book. We will also have guest commentators. Achieving your goals as a writer is what matters. Anything we can do to help you get there is our goal. We welcome your comments and hope you will sign up for our bi-monthly (or whenever we have enough material) newsletter.

Archive for the ‘Interviews’ Category

An Interview with Journalist Gayle McCarthy

Thursday, December 2nd, 2010

Today we have an interview with Gayle J. McCarthy who has had an interesting career as a journalist. I met Gayle while attending a Regional Conference. Gail had assisted the IFWTWA Board Member and Regional Membership Director, Leigh Cort, in getting everything set up and running.

Maralyn: Please introduce yourself and provide some background.

Gayle: I started writing in college and began my professional career right after graduation as a stringer for The Princeton Packet, covering local political board meetings and writing features (back in the day when people actually read newspapers). I lived and worked in Ecuador as a journalism teacher shortly thereafter, where I had the opportunity to travel and backpack throughout South America during my time off. (To give you an idea of what it was like living there, imagine the hottest Florida summer day, double the humidity, and take away the air conditioning.) But I wouldn’t have traded the experience for the world. After that, I came back to the States and entered the graduate program at the University of South Carolina’s College of Journalism and Mass Communications, where I earned my master’s degree in journalism. Professionally, I have also worked as managing editor for a lifestyle publication and as an editorial program manager for Forbes in Manhattan.

Maralyn: What type of writing do you focus on, food, wine or travel or all three?

Gayle: Travel, primarily soft adventure stories.

Maralyn: What can you share with others as to important tips or suggestions for other writers on writing and finding outlets for articles?

Gayle: Things have changed so much since I first began writing, and it seems to be changing even faster now. I have found that you need to keep up with the technology and adapt to the new media market by staying connected via networking, Facebook, Twitter and other social media venues.

Maralyn: How did you get started writing and blogging?

Gayle: I have always been a writer since I was in grade school. I have always loved the creative aspect of writing and the challenge of creating a compelling story.

Maralyn: Did you have something specific that inspired you to write in this genre?

Gayle: I’ve always loved writing and have a passion for travel, so I combined the two. My experience in Ecuador fueled the travel fire.

Maralyn: How often do you blog?

Gayle: I am just starting.

Maralyn: What has been the most effective means of gaining traffic/followers?

Gayle: Facebook, Twitter, YouTube, our website (hipstertravelguide.com), networking, IFWTWA.

Maralyn: If you also write articles, do you query for assignments before you write or after the article is done?

Gayle: I typically query for assignments.

Maralyn: Do you go to food, wine or tavel writers or blog conferences?

Gayle: I recently attended and helped collaborate an IFWTWA Regional Membership Media Conference in Jacksonville Beach with Leigh Cort. It was my first IFWTWA event, and definitely not my last. I also attended the U.S. Travel Association’s Pow Wow media event this past May in Orlando which was an incredible networking forum.

Maralyn: What’s the most difficult part of your job?

Gayle: Staying relevant amidst the rapid change in technology; also standing out amidst the overload of info on blogs, websites, and social networks.
Maralyn: What is your approach to research?

Gayle: Thorough, complete and accurate. No exceptions. I learned the discipline of research (and it is a discipline) in writing and completing my master’s thesis.

Maralyn: Have you learned any inside tips along the way you could recommend to writers/bloggers starting out?

Gayle: Start small, even if that means writing for your kid’s school newsletter. Get in the habit of writing each and every day, even when you have nothing to write and can’t think of one word. If that happens, write, I can’t think of anything to write. Eventually something will come. (A useful tool in this situation is using a writing prompt. Check out creativewritingprompts.com) Don’t wait for inspiration to hit; that is the certain bane of any writer.

Maralyn: Do you use social networking to promote your blog? If so, which ones work best for you?

Gayle: Hipster uses Twitter, Facebook, Digg, LinkedIn and YouTube. Facebook seems to work the best as it’s more interactive with our readers.

Maralyn: Have you considered writing a book? If so, could you tell us about the subject and any titles you may have already?

Gayle: Yes. I am in the process of writing a collection of humorous short stories/personal essays.

Maralyn: What has been your biggest Aha moment/s as a writer.

Gayle: Not an Aha! Moment per se, but I get the greatest sense of accomplishment and gratitude as a writer knowing I have made someone laugh by reading one of my stories. And if they don’t laugh, I try and not take it personally. Sometimes rejection is the greatest form of flattery.

Maralyn: Where can readers learn more about you?

www.hipstertravelguide.com

www.gaylemccarthy.com (in the process of being revamped; will be live in Dec. 2010).

I hope you enjoyed learning a little about Gayle. For me personally, I learn a little from each person I interview.

If you would like to be interviewed, please send me an email at MDHill@NoraLyn.com.

Maralyn D. Hill, President
International Food Wine & Travel Writers Association
Books By Hills Success With Writing Where & What in the World
Member: Society of Professional Journalists

Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, ”$uccess, Your Path to a Successful Book,”

Interview with Traveler and Travel Blogger, Ed Reynolds

Thursday, November 11th, 2010

As it happens, I have known Ed Reynolds since Jr. High School in Westport, Ct. I will not say how long ago that was. Even then, we both shared a love for travel, classic cars, and the open road. I felt that Ed would be an interesting individual to interview. He has many passions besides travel, such as flying airplanes, computer science, and old cars. He still has the 1952 MG we used to take to the beach.

Brenda: Ed, I know you recently traveled to Iraq. Tell me why you went and your impressions. For example, were there any surprises, negative or positive?

Ed: Why did I go?  Because I had never been and the opportunity presented itself in early 2009.  The Iraq Ministry of Tourism announced they were ready for foreign visitors to tour their country. They re-established a relationship with a UK Tour Agency that had conducted tours for over 20 years before the War. The first group of tourists safely toured the country, in March 2009.  Advantage Travel and Tours, Poway, CA, arranged to be the first US Tour Agency to conduct a tour in the fall of 2009.  They contacted
their regular customers and signed up a group that had traveled together to unusual destinations in the past. I was one of those that signed up to go.

Surprises:
We flew via Istanbul, Turkey, to Baghdad, arriving just at daybreak. The first surprise was the elaborate security surrounding the Baghdad International Airport.  It took us eight hours to process through Customs and Immigration and be cleared to leave the airport.

The second big surprise was we saw no US Troops around.

The third surprise was our hotel.  It was a former Sheraton and we could see that at one time it was a beautiful place to stay. But the sanctions after the first Gulf War and then the second Gulf War had made it difficult to maintain.  As an example, only one of six elevators was in operation and several floors were not in use.

A fourth surprise was the security provided by the Ministry of Tourism for our protection.  We were treated like VIPs with two plainclothes armed
guards, plus English speaking guides from the Ministry.  On our travel between cities, we had armed escort vehicles front and rear from either the
Iraqi Police or Military.

Impressions:
Driving around Baghdad, we could see what a magnificent city it once was. However, many stores were closed and trash piles were in the streets. Blast barricades and check points slowed traffic around the city, yet there were large crowds of people shopping and numerous cars on the roads.

When we drove to Erbil in the Kurdistan state to the north, we found the highway to be excellent. We saw a lot of new villas under partial construction along the way, but not a lot of activity finishing them.


Erbil was a vast contrast to Baghdad. It had well lit stores, neon signs, and wide clean boulevards.  It was similar to the cities in Iran and other Middle East cities.


The archaeological sites we visited were worth the trip, especially Babylon.

The main negative we observed during our trip was the strong friction between Shites, Sunnis, and Kurds. It leads us to believe that a unified country is going to be hard to achieve. It is the same friction that existed between Northerners and Southerners, Christians and Jews, blacks and whites, and
straights and gays that has existed in our country’s history.

Brenda: I’m curious, how many countries have you been to?

Ed: I have been to 131 of the 192 UN Countries; 372 places (out of 872) on the “Most Traveled People” list (www.Mosttraveledpeople.com); and 197 destinations (out of 321) on the “Traveler’s Century Club” list
(http://www.travelerscenturyclub.org/).

Brenda:  Tell me about your next adventure…where and when?

Ed: My next adventure is in the reservation phase with Advantage Travel and Tours. Many of the same folks from the Iraq tour are involved. In November, we are scheduled to visit the less traveled to countries in north and central Africa, such as Mauritania, Western Sahara, Algeria, Chad, Central African Republic, Sao Tome and Principe, Equatorial Guinea, Benin, Cameroon, Gabon, and Ethiopia.  Obtaining visas and coordinating flight schedules between the countries have posed challenges.  There are no or limited flights between many of the countries.

Most travel is from Europe to each country for businessmen and the locals going on vacation to visit Europe. So unless you want to keep flying back to Paris on expensive flights, it is difficult to find flights between the countries.

Brenda: I know you keep a journal and write a blog. How can we read it?”

Ed: It is at: http://edreynoldsjr.blogspot.com/

Here is the recipe you asked about.

Dawa Cocktail from Ed Reynold’s blog:
I had now visited all the recommended sites in Nairobi and was ready for the last adventure: Dinner at Kenya’s most famous restaurant, Carnivore
and its Samba Saloon. Carnivore has a large barbecue pit, where real swords of beef, pork, lamb, chicken, and farmed game meat are cooked. Then they are brought to your table and pieces are sliced off for your eating pleasure.

I was early for my reservation, so I sat in the bar where they served me a Dawa (a mixture of Vodka and honey with a lot of ice cubes). They provided a
short stick, about as big around as a stubby pencil. Using this, I was supposed to keep stirring the honey until it was fully dissolved. By that time, the ice had melted, so I ended up with a sweet vodka and water in a short tumbler.

At the bar, I met Brian Allen, a young American doctor. He was completing his residency as an anesthesiologist at a Kenya Hospital that has an exchange program with Vanderbilt University. It was Brian’s last night in Kenya and the Carnivore was recommended as a must visit before he left the country.


Since we both were scheduled to dine alone, we asked to be seated at the same table. Brian was good company.

The meal started with a carrot and mint soup and a
circular tray holding various condiments. We could use these with the offerings, like mint sauce for the lamb.

On top of the tray was a flag in a stand. When we  had our fill of meat, we were supposed to remove the flag to signal that we were ready for dessert.

The meat was prepared like a Brazilian Chiaroscuro, except instead of a BBQ spit, the meat is cooked and taken to the tables on swords. The waiter sliced off as much as we wanted. They served lamb, rump steak, pork, turkey, ostrich meatballs, and chicken.

It was very interesting and after one and one-half hours, we removed the flag and had pineapple pie with ice cream for dessert.

Contact details:

Ed Reynolds, Jr.

Blog:http://edreynoldsjr.blogspot.com/

Ed_ReynoldsJr@MSN.com
Home/Office:  818-884-4013
Cell: 818-421-8946
Home Fax: 818-884-2025

Thank you Ed for your interesting interview and cocktail recipe.

Brenda C. Hill
International Food Wine & Travel Writers Association
Books By Hills Success With Writing
Where and What in the World

Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards,”$uccess, Your Path to a Successful Book.”

Interview with Maggie Nemser of BlackboardEats

Tuesday, November 9th, 2010

Today, we are going to interview Maggie Nemser. She is Founder and Editor-in-Chief of BlackboardEats. I’ve been intrigued with the BlackboardEats site. As a result, we have an interview with Maggie. She has developed a great program and certainly is familiar with marketing on the Internet.

.
Maralyn: Can you tell us a little about yourself?

Maggie: I started as a producer at MTV and weaved my way into Yahoo! Food where I was the editor for 3 years before leaving to start BlackboardEats.  This was definitely the right move for me, especially since I am more passionate about restaurants than I am about sleep.

Maralyn: How did you conceive Black Board Eats?

Maggie: One day, I was dining with a friend who produced a coupon for 40% off and I was mesmerized by her moxie. It dawned on me that so many people wouldn’t have that hutzpah to use a coupon at a fancy restaurant; I knew there needed to be a more discrete and club-like way of living large on a budget.  At this same time, I realized that there was no one-stop shop of food editor-approved restaurants with great specials.  I left my job to create it.

Maralyn: Tell us about the benefits and how it works?

Maggie: You sign up for the BBE newsletter, delivered twice weekly in 3 cities (NY, SF, and LA) and “Everywhere” (our product driven and order-by-mail issue). You then have 24 hours to get a unique passcode and one and sometimes two months to use it at the restaurant. When you visit the restaurant, you SAY (no coupon required) the passcode and get 30% off of your bill.
Maralyn: How do you find out about all the recommendations?

Maggie:We handpick all spots that we feature and each one is vetted by our food editors and writers. Our pedigreed editorial team includes writers who have contributed to publications such as Food + Wine, Bon Appétit, San Francisco Chronicle, Travel + Leisure, Saveur, and DailyCandy.

Maralyn: Do you use freelance writers, so you can cover a broader area?

Maggie: Yes, we use freelance writers.

Maralyn: If you do use freelance journalists, how do they apply and how much do they earn per review?

Maggie: They can email us with writing samples at contact@blackboardeats.com <contact@blackboardeats.com>

Maralyn: How many cities do you cover?

Maggie: We cover 3 cities, Los Angeles, New York, and San Francisco, and one Everywhere edition, but we are expanding in the next few months.

Maralyn: Is this currently just in the U.S. or do you plan to expand globally?

Maggie: We plan on expanding globally.

Maralyn: Please tell us a little more about “Partner Plate,” “Off the Menu,” “Extra Special,” and “Best of Blackboard Eats.”

Maggie:Partner Plate” is our name for sponsored specials, paid for by the restaurant. “Off the Menu” is the title for our emails sponsored and paid for by our advertisers – these are not restaurants specials. “Best of Blackboard” are our specials that were very successful and are running again.
Maralyn: Please provide your website, editorial e-mail (if you accept freelance food writers), Facebook page, and any other pertinent information.

Maggie:

•BlackboardEats homepage: http://blackboardeats.com/
•Facebook: http://www.facebook.com/pages/BlackboardEats/138035382238?v=info#!/pages/BlackboardEats/138035382238?v=wall
•Becoming a fan on our Facebook page has its perks! We often give away exclusive (free) dinners for two, etc.

Maralyn D. Hill, President
International Food Wine & Travel Writers Association
Books By Hills Success With Writing Where & What in the World
Member: Society of Professional Journalists

Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, ”$uccess, Your Path to a Successful Book,”