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Our $uccess blog will feature writing, marketing, and publishing tips we continue to learn since writing our 2009 INDIE Finalist workbook $uccess, Your Path to a Successful Book keeping our readers abreast of the everchanging skills required to write, publish and sell a successful book. We will also have guest commentators. Achieving your goals as a writer is what matters. Anything we can do to help you get there is our goal. We welcome your comments and hope you will sign up for our bi-monthly (or whenever we have enough material) newsletter.

Archive for the ‘Interviews’ Category

Interview with Author and Journalist Michael Cervin

Tuesday, December 21st, 2010

Today, our interview is with author and journalist Michael Cervin. I first met Michael in January 2008, on the International Food Wine & Travel Writers Association Conference at Sea. We have since been on several media trips. I’m happy to say, that Michael has been elected to the IFWTWA Board of Directors starting 2011.

Michael’s background and experience is interesting and varied. I think you’ll enjoy this interview.

Maralyn: Please introduce yourself and share some of your background.

Michael: I’m from a small town called La Canada in California and even as a boy, I was always creating stories to go along with playing with my GI Joe, Matchbox cars, and army men. I was an actor for a while (Grace Under Fire, 3rd Rock from the Sun, Young and the Restless), but have always been writing. Four of my plays were produced when I lived in Los Angeles, several of my poems have been read on National Public Radio, and have appeared in a variety of journals and magazines. And, of course, I have written thousands of articles for over 70 publications.

Maralyn: What is your most recent book?  Please tell us a bit about it.

Michael: My latest book is a travel book called Santa Barbara & The Central Coast, published by Moon. This is a comprehensive guide to visiting Santa Barbara, San Luis Obispo, Paso Robles and Ventura and includes the best things to see and do, where to say and eat, and features the wineries of the region.

Maralyn: What can you share with others as to important tips or suggestions for other writers on writing and publishing?

Michael: Have a plan. Without a roadmap, even the most talented writers won’t get anywhere. Know what you want to accomplish and set out specific, detailed steps to get there. It’s a myth that if you’re good you will rise to the top like the proverbial cream. Writing is a lonely profession, and it takes immense focus and a belief in yourself, and you must promote your work vigorously. At least half my time is spent, not writing, but promoting my writing. With all of your projects, compromise as little as possible. Without integrity your writing won’t really matter.

Second, get involved with others in the industry. I have become actively involved with the International Food, Wine & Travel Writers Association which includes press trips. I get to meet other writers, share advice and stories and build relationships. Don’t be a loner!

Maralyn: How did you get started writing?

Michael: My very first poem was published, and I was paid, when I was 14 years old. But going back even further, I still have school journals and stories from when I was in the second grade. Occasionally I look at these and it reminds me that telling stories has always been part of my DNA. I didn’t get serious though until 10 years ago. Now I have a body of work that stands on its own, including a book of poetry, Generous Fiction, a soon to be released collection of short stories and three travel books.
Maralyn: How did you publish this book?

Michael: Moon publishing is part of Avalon Travel, a large publisher with more than 30 years experience and hundreds of travel books.

Maralyn: If with a traditional publisher, how did you find them?

Michael: I had submitted a proposal to write a travel book, which they turned down. Frankly, they were correct in doing so, as I was not the best person to write the book. I did the proposal mainly to get on their radar, and it worked. So when the Santa Barbara book came along, they already knew me.

Maralyn: What is the most difficult part of writing for you?

Michael: Writing to me isn’t difficult and I’ve never had writer’s block. The difficulty is really in keeping so many projects, pitches, ideas and stories organized since they are all at various stages, and not letting them fall through the cracks.

Maralyn: What is your approach to work?

Michael: Mornings are most productive for me. I aim to be at my desk about 6 AM. After a few hours, I’ll workout (run, cycle or power-walk). Then it’s back to my desk until noon. As the restaurant critic for the Santa Barbara News-Press, I’m out to restaurants to review them often and lunch times are set aside for that. Then it’s back to work until around dinner time, where I take a much needed break and make dinner for my wife. It also provides a nice creative outlet as well. My wife works evenings, so it’s usually back to the desk until 9 p.m. or so. Throughout the day, I take breaks where I get outside and walk and stretch, play with the cats, and try not to think about work.

Maralyn: Have you learned anything from writing this book? Please describe it.

Michael: The most important lesson for me was that I lost a significant portion of my book when my flash drive failed, and I had no back-ups. This happened three days before my first deadline! If you learn anything from me, back up everything and have redundant copies! I had to work 15-hour days, seven days a week, to re-create what I had lost and it was a miserable experience. A writer friend of mine told me once, “It’s not if, but when,” and she’s right because computers will fail. Stop reading this and back up your work now!

Maralyn: Who are your favorite authors and what is it that draws you to them?

Michael: I don’t believe in favorites, but the one work I consistently turn to is Leaves of Grass by Walt Whitman. It’s something I read aloud to feel the cadence and rhythm of language. I have to confess that I don’t often have time to read. As busy as I am, the luxury of reading a book happens maybe once a year. But I love Swedish poet Tomas Transtromer and American writer William Langewiesche; their skill with language makes me want to be a better writer.

Maralyn: Are you working on another book and would you be willing to share a little about it?
Michael: My next book is also a travel book, slated to be released nationwide in May, 2011, called Moon California Wine Country featuring wine destinations in California including Monterey and Carmel, Santa Barbara, Napa and Sonoma, and the Sierra Foothills, among others. About the same time, I’m self-publishing a collection of short stories called Blunted by Lunacy.

Maralyn: What are you doing to promote and market your book?

Michael: Whereas I have an in-house publicist for the travel books, you can never rely solely on them. I crafted my own press release and sent it out to every magazine, newspaper, and blog, large and small that I can, including free press releases. I have also diligently pursued the radio market, racking up many interviews of national, regional and local shows. I constantly utilize social media to keep the name out there and will be starting a dedicated blog. And of course I visit local stores, and many of them now carry my book. All of my books are always in my car in case I meet someone someplace (the last time was at a wedding) who wants to buy a copy. Also, I have business cards with my books listed on the back, so if people want my card, there’s never an excuse for them to forget the title of my books, and perhaps they will order a copy down the road.

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Maralyn: Where can readers learn more about your book?

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Michael: I am at www.MichaelCervin.com, and my food/wine/travel photo-blog is www.CervinItStraight.com. Personalized signed copies are available at both these sites. My books are available at bookstores nationwide and their on-line outlets specifically at www.Amazon.com.

~Michael Cervin
www.MichaelCervin.com
805.452.3712
www.twitter.com/michaelcervin
~Cervin It Straight
“No ratings, no hype, just straight talk about food, wine and travel.”
www.CervinItStraight.com

Books in Print
Santa Barbara & The Central Coast (a Moon travel guide available nationwide)
Generous Fiction (the anti-poetry, poetry book)

Books on the Way
Moon California Wine Country (a Moon travel book-nationwide April/2011)
Blunted by Lunacy (a short story collection-2011)
Moon Spotlight: Hearst Castle (2011)

I hope you enjoyed Michael’s story and insight. I’ve gained many tips from our conversations. He is frequently on Around the World Travel as well as other radio programs. I’ve found is organizations skills with his writing inspirational.

Maralyn D. Hill, President
International Food Wine & Travel Writers Association
Books By Hills Success With Writing Where & What in the World
Member: Society of Professional Journalists

Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, ”$uccess, Your Path to a Successful Book,”

Interview with Priya Menon, a Chef and Medical Healthcare Facilitator for Malaysia

Thursday, December 9th, 2010

Today, we have an interview with Priya Menon. I started leaning about Priya on Linkedin and was happy to learn more about her. Discover how she became a chef and healthcare travel facilitator.  Most of my own writing is about food, wine and travel, so it is nice to be able to gain some insight on Priya’s food experience, culture and medical tourism. It has become a growing aspect of the economy as worldwide travel is more prevalent and hospital standards have improved.

Maralyn: Could you tell us about yourself and how you came to be a Chef and Healthcare Travel Facilitator?

Priya: My induction into cooking started when I was 12. Coming from an orthodox Hindu family, there was this perceived notion among the elders in our family, that all female born would learn to cook.

I enjoyed it, as I was always fascinated with the rows of spices that my mum had on her kitchen shelf. Glistening glass bottles, exhibiting the contents of multi shaped and colored spices all sitting proudly on the shelf.

Like an alchemist, my mum would blend this spices, using only her fingers and the palm of her hands as a measuring tool. A practice, I am afraid, I inherited!

I became a chef, out of necessity. My husband’s first posting as a doctor was to a rural village in the east coast of Kelantan. We both were from the city and when we discovered the nearest town for a good decent restaurant or grocery store of any kind was 3 hours drive away in Kota Bahru, I knew we were doomed. This situation and the nostalgia for city food got me investing in recipes books. My stint in my childhood kitchen gave the needed foundation for my spice passion, with my mum as my mentor. That was the beginning. This was in 1979; things have changed now in Kelantan.

In 2002, I decided it was time to put down in words , my family recipes, for my 3 daughters and it was during this break, that a friend, from overseas requested of me an introduction with a cosmetic surgeon, that I would trust with performing a breast augmentation on her.

She was a good friend and I wanted her to have the best surgeon and that’s how it all started .The whole trip was so organized, and I really did enjoy assisting her with her recovery. She went home and couldn’t stop talking of her experience and started recommending me to her friends. That’s how it all started.

Our service is very exclusive but affordable. We thrive on personal recommendations. We are well known by the top hospitals as we take our patients/clients travel very seriously. Their travel should be a hassle free memorable positive experience.

What happened to my recipe book? It is still waiting to see the light of day!

Maralyn: As a Medical Tourism Advisor/Facilitator, what is your main focus?

Priya: The main focus is connecting the healthcare traveler with the right surgeon and hospital for their intended medical treatment. We assist travelers with their surgeon, hospital and hotel selection.

Our Destination Concierge services, allows patients to focus on their recuperation, while we handle their entire destination travel itinerary.

We assist patient companions with their tours, ensuring that they do enjoy some recreational activities, while the patient is recuperating. This helps the patient from feeling guilty for their travel companions.

Maralyn: You use of English is excellent, and I’m sure it is necessary to communicate with potential clients. Is it difficult to put them at ease about traveling to Malaysia for medical treatment?

Priya: English is used widely in the service industry in Malaysia. In fact, it’s the first language used in the service industry.

Our clients are met on arrival by a designated Destination Assistant, who will do a friendly briefing, in route to their hotel. This eases any reservations they might have had about being in a foreign country.

We assist with their check in and then, I come into the picture, explaining the protocols for their intended treatments and over coffee I answer any questions they might have, to dispel any lingering fears with regards to their intended procedures.

Maralyn: What’s the most difficult part of your job as a Destination Facilitator?

Priya: The difficult part would be when clients, especially the young travelers, do not adhere to surgical protocols. We have to make doubly sure that they heed the surgeon’s advice while recuperating. We have had many instances, where clients have been know to go shopping or clubbing while still recuperating.

There have also been cases where clients have been left stranded at the airport by their travel planners from their country of origin. As some of it is internet based business, there is always a possibility for untoward incidents of this sort occurring.

Maralyn: I know you are going to talk to us today about Malaysia’s national breakfast dish  Nasi Lemak, I believe I’ve had this once when I visited in 1989. Please provide us with some background history?

Priya: The Nasi Lemak is the Malaysian all time favourite breakfast and some have it for lunch and dinner too.

The dish got its name from the rice which is cooked in coconut milk/cream. There are many versions of the dish, but the basic is rice cooked in coconut milk and served with a variety of accompaniments.

The original version of it was rice served with a spicy anchovy sambal or spicy sauce, slices of cucumber, half a hard boiled egg, fried peanuts and anchovies.

Over the years it has evolved and now the additional accompaniments have expanded. The new additions are sambals made from squid or prawns, fried chicken and fish crackers.

It is found everywhere, from a stall under a tree in any neighbourhood, along roadsides and to top restaurants and hotels. There are multiple versions of the nasi lemak and it is purely preference.

Every household has its own recipe and I will share mine with you in my next article.

From a poor mans dish, served in conical shaped folded banana leaf, it has leaped frogged to be Malaysias favourite breakfast, enjoyed by all Malaysians and travelers. Checkout Wikepaedia for more details on Nasi Lemak.

Maralyn: Priya, how did you get interested in learning about the history of the traditional food?

Priya: I was fortunate to have friends from different ethnic backgrounds. We used to visit each other after school and coming from a small neighbourhood, our mums were always exchanging dishes and recipes via their kitchen windows! It was a norm then to share your dishes with your neighbours. We had Chinese, Malay and Eurasian neighbours, and they all shared their customs and cuisines with us. As the only Indian resident in the community, my mum shared all of her recipes with her neighbourhood friends.

There was no barrier getting from one house to the other, and that will always be a sweet memory for me.

Its different today, where we are all fenced in or walled in creating perimeters to safe guard our privacy.

Maralyn: Do you use social networking to promote your blog/website? If so, which ones work best for you?

Priya: I don’t have a website and I am not an avid blogger, however ,I do use linkedin for my business purposes. This is where I network and almost 95% of our clients are from my linkedIn network.

Maralyn: Have you considered writing a book? If so, could you tell us about the subject and any titles you may have already?

Priya: I have been toying with that idea for a long time. I have written down my own recipes which I created.

Title: Fun With Food, My Kitchen To Yours

Another is a healthcare travel handbook/guide for medical tourism travelers Malaysia.  It will be a guide of all the things one would want to know about travel to Malaysia.

This will give all individual travelers what to expect and the stages they have to encounter while contemplating surgery in Malaysia.  It will contain all necessary information, from choosing the right travel planner in their home country to arriving at destination country. The steps will all be explained in simple easy to understand terms.

For companions, they are will also be included in my book as they do have an important role to play while assisting patients with their recuperating process.

Title: Health Travel Malaysia, Medical Travel Malaysia.

Time permitting a book of my poems.

Title: Messages of the Soul

I am seeking advices and suggestions on the steps required for publication.

Maralyn: What has been your biggest Ahha moment?

Priya: I get stumped everytime I am asked for measurements as my fingers are my measuring tools!

Maralyn: Where can readers learn more about you?

Priya: To know more about me,please visit facebook, linkedIn and I will soon be contributing articles on food  to www.kuali.com as a regular contributor for recipes and cooking techniques and also you can check out my recent interview for www.iElixir.com recently on healthcare tourism on my destination, Malaysia.

I also do look forward to working with internet based ezines as a regular contributor on Malaysian healthcare travel and food related articles.

Thank you Priya, as this was most enjoyable. My own experience with a Malaysian hospital was in 1989 while visiting a friend’s daughter who was interning who later became a cardiologist. I’m delighted to learn about the current trends.

If you would like to be featured with an interview, please contact me at mdhill@noralyn.com.

Maralyn D. Hill, President
International Food Wine & Travel Writers Association
Books By Hills Success With Writing Where & What in the World
Member: Society of Professional Journalists

An Interview with Journalist Gayle McCarthy

Thursday, December 2nd, 2010

Today we have an interview with Gayle J. McCarthy who has had an interesting career as a journalist. I met Gayle while attending a Regional Conference. Gail had assisted the IFWTWA Board Member and Regional Membership Director, Leigh Cort, in getting everything set up and running.

Maralyn: Please introduce yourself and provide some background.

Gayle: I started writing in college and began my professional career right after graduation as a stringer for The Princeton Packet, covering local political board meetings and writing features (back in the day when people actually read newspapers). I lived and worked in Ecuador as a journalism teacher shortly thereafter, where I had the opportunity to travel and backpack throughout South America during my time off. (To give you an idea of what it was like living there, imagine the hottest Florida summer day, double the humidity, and take away the air conditioning.) But I wouldn’t have traded the experience for the world. After that, I came back to the States and entered the graduate program at the University of South Carolina’s College of Journalism and Mass Communications, where I earned my master’s degree in journalism. Professionally, I have also worked as managing editor for a lifestyle publication and as an editorial program manager for Forbes in Manhattan.

Maralyn: What type of writing do you focus on, food, wine or travel or all three?

Gayle: Travel, primarily soft adventure stories.

Maralyn: What can you share with others as to important tips or suggestions for other writers on writing and finding outlets for articles?

Gayle: Things have changed so much since I first began writing, and it seems to be changing even faster now. I have found that you need to keep up with the technology and adapt to the new media market by staying connected via networking, Facebook, Twitter and other social media venues.

Maralyn: How did you get started writing and blogging?

Gayle: I have always been a writer since I was in grade school. I have always loved the creative aspect of writing and the challenge of creating a compelling story.

Maralyn: Did you have something specific that inspired you to write in this genre?

Gayle: I’ve always loved writing and have a passion for travel, so I combined the two. My experience in Ecuador fueled the travel fire.

Maralyn: How often do you blog?

Gayle: I am just starting.

Maralyn: What has been the most effective means of gaining traffic/followers?

Gayle: Facebook, Twitter, YouTube, our website (hipstertravelguide.com), networking, IFWTWA.

Maralyn: If you also write articles, do you query for assignments before you write or after the article is done?

Gayle: I typically query for assignments.

Maralyn: Do you go to food, wine or tavel writers or blog conferences?

Gayle: I recently attended and helped collaborate an IFWTWA Regional Membership Media Conference in Jacksonville Beach with Leigh Cort. It was my first IFWTWA event, and definitely not my last. I also attended the U.S. Travel Association’s Pow Wow media event this past May in Orlando which was an incredible networking forum.

Maralyn: What’s the most difficult part of your job?

Gayle: Staying relevant amidst the rapid change in technology; also standing out amidst the overload of info on blogs, websites, and social networks.
Maralyn: What is your approach to research?

Gayle: Thorough, complete and accurate. No exceptions. I learned the discipline of research (and it is a discipline) in writing and completing my master’s thesis.

Maralyn: Have you learned any inside tips along the way you could recommend to writers/bloggers starting out?

Gayle: Start small, even if that means writing for your kid’s school newsletter. Get in the habit of writing each and every day, even when you have nothing to write and can’t think of one word. If that happens, write, I can’t think of anything to write. Eventually something will come. (A useful tool in this situation is using a writing prompt. Check out creativewritingprompts.com) Don’t wait for inspiration to hit; that is the certain bane of any writer.

Maralyn: Do you use social networking to promote your blog? If so, which ones work best for you?

Gayle: Hipster uses Twitter, Facebook, Digg, LinkedIn and YouTube. Facebook seems to work the best as it’s more interactive with our readers.

Maralyn: Have you considered writing a book? If so, could you tell us about the subject and any titles you may have already?

Gayle: Yes. I am in the process of writing a collection of humorous short stories/personal essays.

Maralyn: What has been your biggest Aha moment/s as a writer.

Gayle: Not an Aha! Moment per se, but I get the greatest sense of accomplishment and gratitude as a writer knowing I have made someone laugh by reading one of my stories. And if they don’t laugh, I try and not take it personally. Sometimes rejection is the greatest form of flattery.

Maralyn: Where can readers learn more about you?

www.hipstertravelguide.com

www.gaylemccarthy.com (in the process of being revamped; will be live in Dec. 2010).

I hope you enjoyed learning a little about Gayle. For me personally, I learn a little from each person I interview.

If you would like to be interviewed, please send me an email at MDHill@NoraLyn.com.

Maralyn D. Hill, President
International Food Wine & Travel Writers Association
Books By Hills Success With Writing Where & What in the World
Member: Society of Professional Journalists

Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, ”$uccess, Your Path to a Successful Book,”