Success
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$uccess

Your Path to a Successful Book

Our $uccess blog will feature writing, marketing, and publishing tips we continue to learn since writing our 2009 INDIE Finalist workbook $uccess, Your Path to a Successful Book keeping our readers abreast of the everchanging skills required to write, publish and sell a successful book. We will also have guest commentators. Achieving your goals as a writer is what matters. Anything we can do to help you get there is our goal. We welcome your comments and hope you will sign up for our bi-monthly (or whenever we have enough material) newsletter.

Posts Tagged ‘writers’

Preparing Your Manuscript for the Printer or Article for Publication

Saturday, April 2nd, 2011

This was first printed in my column $uccessful with Words, in The Big Blend Magazine.

No matter how often this topic is covered, all writers need to remind themselves over and over again of its vital importance. Yesterday, I held a lengthy phone conversation with a good friend who has been working five years on her book. Unfortunately, her first proof from the publisher is a disaster. Even more unfortunately, much of this could have been avoided. My friend used a professional editor, but that was not enough.

Some of the necessary steps in preparation, frequently forgotten, include:

  • Read your work out loud. You may say you hear the words so you don’t have to say them. This is totally wrong. Believe me, it is because you know your own words that you are likely to miss things. When you read out loud, you stumble on errors no matter how good a writer you are.
  • Use a thesaurus before you submit. Frequently, when you get a proof, you will notice you used the same word over and over, as well as close together. When you are giving your manuscript or article a final read before submitting, look for this problem. If you can’t think of another word to replace, rely on a thesaurus. If you don’t have one, they are available online.
    • If you are using print-on-demand or a small local press, be sure your work is formatted to the publisher’s specifications. Insist on knowing their exact specifications, as it will save you time in the proofing process. This is especially important if you are including charts or photos. Formatting requirements apply to the following:
      • Margins.
      • Line spacing.
      • Paragraph indenting or not.
      • Only hit enter at the end of a paragraph. Using this command at the end of a line on your screen will cause a mess.
    • Use a font that is easy to read. I learned this the hard way. Pretty is not always clear.
    • Keep your layout simple. When you have more than one or two levels of indentations, they do not transfer easily to a different program. Frequently, a great deal of your copy will not be lined up properly. If you don’t have a choice, then it will be worth the hours of proofing to make adjustments due to program conversion. If you possibly can write so you only have two levels of indentations (like this article), you will be happier with the finished result.
    • Be sure your graphs, photos, charts, etc. are sized to fit the space available.
    • Prepare your chapter headings the way your want them. Be consistent, otherwise one will show up with all words capitalized and the next will have some of the words capitalized.

    If you are being published by a traditional publisher, you may think the above doesn’t apply. It does. The more responsibility you take yourself for the material you submit, the happier you will be with the finished product.

    You can see the original post on Successful with Words.

    Maralyn D. Hill, President
    International Food Wine & Travel Writers Association
    Books By Hills Success With Writing Where & What in the World
    Member: Society of Professional Journalists

    Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, ”$uccess, Your Path to a Successful Book,”

Bios and Profiles

Tuesday, February 1st, 2011

This article was first featured on The Big Blend Magazine.

How many good profiles/bios do you need? You should have several, especially if you are building your presence online.

The first profile I was asked to write was for Time-Warner Cable.  Having been in the advertising and marketing world, I thought that was an easy assignment and whipped up a business profile. It was quickly returned and I was told to make it personal and flush it out. At the time, I was used to business writing, not showing my personal side. But I did what I was told for that particular TV and web project, “Dishing with Carolina Chefs.” It worked.

Of course, the above instance was before I knew anything about building an online presence.  Since March, 2008, I’ve been dealing with online in a larger manner and discovered I needed several different profiles of different lengths. The good thing about this is once you have a good long and complete profile, it is easy to shorten and adjust to particular needs.

I’d suggest the following: 250 words, including personal information about family; 100 words, business related; 35-50 words for bare basics; and 15-20 words for a one or two liner.  Be somewhat cautious about getting too personal. I use on-line sites for business networking, so I prefer a business approach.

Focus on your area of expertise. Even though I’ve an advertising and marketing background, my online profiles focus on writing, book marketing, food and travel. I don’t recommend splitting yourself among several categories, as it is easier to be an expert in one. However, personally, I’m not willing to give up writing or book marketing and I was born for food and travel and telling the tale. I’ve co-authored books in the above areas. So I’ve one blog for writing,www.noralyn.com/blogger/success and another for food and global adventures, www.noralyn.com/blogger/blog1. Since I am diversified, this makes it more difficult to market myself and takes more time.

Depending where I’m using my profile, I use one towards writing or one towards food and travel. Rarely do I use both. Think about your area of expertise and focus on topic. Sell yourself and your expertise.

The 15-50 word profiles are more difficult than longer versions as you only want current and relevant words. It doesn’t matter if you have a long impressive career in another field from that which you are currently selling. Use words that sell what you have to offer now. Pick words that define you. If you are selling a product, it is better to leave your family out of it. People on business sites want to know, “What’s In It for Me” (WIFM)? Why should they use, buy or be interested in what you have to offer?

Below are two examples for articles on food and travel and two examples promoting our book “Success.” You can also read a longer profile on The Big Blend and a much longer one on www.noralyn.com. These all continually get updated.

Maralyn D. Hill is a freelance writer who was born to travel and tell the story. You can read more about Maralyn atwww.BooksByHills.com (24 words).

Maralyn and Brenda Hill co-authored “Our Love Affairs with Food & Travel,” and with free-lancer Norm Hill, comprise the dynamic “Hill Team” of travel journalists. Maralyn and Norm worked together for this excursion (33 words).

“$uccess, Your Path to a Successful Book”—This is the book we wished we had read before publishing our first two books, “Our Love Affairs with Food and Travel,” and with French Master Chef Hervé Laurent, “Cooking Secrets, The Why and How.” The $uccess workbook will inspire you to shape life’s raw moments, then publish your passion into a successful book through proven marketing techniques. Our goal with this book is to help writers master the skills to publish their own book successfully (83 words).

“$uccess, Your Path to a Successful Book”—This is the book we wished we had read before publishing our first two books. The $uccess workbook will inspire and help you to publish your passion into a successful book through proven marketing techniques (42 words).

When you have your profiles done in advance, it is easy to adjust them for a newspaper interview, magazine article, website, or networking site.

Maralyn D. Hill, President
International Food Wine & Travel Writers Association
Books By Hills Success With Writing Where & What in the World
Member: Society of Professional Journalists

Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, ”$uccess, Your Path to a Successful Book,”

Character Development from “Success”

Tuesday, January 18th, 2011

This article is an excerpt from the book that I co-authored with Brenda C. Hill. When working with character development, our book is quite comprehensive. It was also published on The Big Blend Magazine.

Character Development
Excerpt: $uccess, Your Path to a Successful Book

Fiction and non-fiction (true stories) need well developed characters and plots. If you don’t know where you are going, your reader won’t either.

You must know your central conflict in order to develop it. Readers want conflict and resolution.

Characters need to react in specific ways to the conflict of the plot and need to talk and introspect about how they act.

Non-fiction must be concise and accurate and you must know the market you are targeting.

Research
Research your background material. This can help you expand your characters’ depth in their jobs, home life, and personal likes and dislikes.

Create and know your characters. John Ames suggests a character notebook for the major ones, so you know intuitively how they would react in any situation. Ames says, “Your notebook should list the character’s traits, likes and dislikes, overwhelming passions in life, and of course the fatal bête noire which the character must overcome to grow.”

Hank Sears’ advice is, “You have to know your characters somewhat better than you know yourself. Know the date of birth, education, physical characteristics—the works. Write family trees. Then file it all away for reference in case you forget a character’s age or eye color.”

Barnaby Conrad says, “Making the reader like or dislike the character is generally half the battle.”

Ayn Rand, who continues to have a best selling novel worldwide, Atlas Shrugged, many years after her death, wrote, “All writers have to rely on inspiration. But you have to know where it comes from, why it happens, and how to make it happen to you.”

We suggest reading Please Understand Me: Character and Temperament Types, by David Keirsey and Marilyn Bates. It goes into 16 personality types based on Jung, Myers and Briggs. It will provide incredible insight into what makes people tick and is an easy read.

Characters
When writing fiction, make sure your characters are developed, integrated to the plot, memorable and real. Know what makes them tick. Be sure to resolve their issues and know where they fit.

In trying to bring your characters to life, think of:

  • Complexions and skin types
  • Blemishes—birthmarks, pimples, moles, beauty marks, scars
  • Eye type—shape, colors, variations
  • Noses—button, hook, wide, tiny, big
  • Hair—colors, textures, styles
  • Facial hair—beards, mustaches
  • Body hair—hairy arms, hairless arms
  • Head shapes—large, small, round, elongated
  • Mouth—cupid, thin lipped, large lips
  • Chin/jaw—square, pointed, rounded
  • Cheeks—full, puffy, rosy, shallow
  • Teeth—bright white, yellowish, crooked, protruding
  • Facial types—odd or interesting, big, attractive, aged
  • Body types and parts—attractive, big, aged, distinctive, necks, shoulders, hands and arms, chest, breasts, belly, legs and hips, feet
  • Voices—high, low, deep, dialects, whiney, strong

After describing your characters’ physical characteristics, move on to their personality:

  • Introvert—quiet, shy, standoffish, loner
  • Extrovert—outgoing, meeting and greeting, first with an answer
  • Cold or warm and inviting
  • Domineering or overbearing
  • Nervous, shy or submissive
  • Sad or gloomy
  • Intelligent, street smart, slow, ignorant
  • Boring, know-it-all, dull
  • Eccentric, unique in style and thought
  • Charming, likeable, knows what to say
  • Well-bred, good manners, polite, knows what to do and say
  • Devious, sly, questionable, always looking for angles
  • Evil
  • Amoral, no values
  • Annoying, nerve racking, wearing
  • Puritanical, strict in approaches, unbendable
  • Happy, cheerful, comfortable
  • Type A, go-getter, workaholic, driven
  • Type B, laid back, takes it easy, slower paced
  • Mentally ill (type of mental disorder)
  • Psychological and psychiatric problems
  • Diseases, disorders, or afflictions
  • Alcoholic or substance abuse
  • Flirtatious
  • Childish
  • Strong, brave or weak
  • Vices, abuser, pushes people around
  • Addictions, drug, alcohol, food, shopping, gambling
  • Hobbies
  • Sports
  • Associations
  • College degrees and where they are from
  • Occupations

Next consider the body language:

  • Expressions, smiles, frowns, grimaces.
  • Reactions, eye roll, blush, contemptuous, conveying irony.
  • Gestures, thumbs up, fist, shrug.
  • Dress, neat, expensive, sloppy, attention to detail, in style, out of style.
  • Given names and surnames—it’s always nice when you take the time to have them tie in with the personality.

If this list seems overwhelming, we’d suggest you use the book, The Writer’s Digest Sourcebook for Building Believable Characters, by Marc McCutcheon. In addition to going into more detail, it has exceptional forms and explanations.

Write a biography of each character. Once you know your characters well, you’ll better understand how to integrate them in your story. Remember, you may have more in your inventory than what makes your story. But, this will assist you in your plot. Readers do not want to know every aspect of your characters. Bringing in the most important part is what matters.

Example: List the articles in a woman’s purse: Lipstick, makeup, wallet (credit cards, money), dental floss, note pad, pen, business cards, stamps, letter, glasses, and a small handgun. Now write a brief description of what you noticed when helping her pick up the contents: Annabel dropped her purse and it flew open, scattering the contents. As her lipstick rolled across the foyer, I retrieved it as she quickly moved to replace the handgun before anyone noticed. I wondered, why would Annabel have a handgun? The other items in Annabel’s purse may or may not come into play later in your story.

Your turn; write a brief description of what you noticed when a female character drops her purse.

A parting note for this month: Get to know your characters as well as you know yourself. Some of them may be from the hidden self you generally don’t show to the world.  Believable is the goal.

Maralyn D. Hill, President
International Food Wine & Travel Writers Association
Books By Hills Success With Writing Where & What in the World
Member: Society of Professional Journalists

Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, ”$uccess, Your Path to a Successful Book,”