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Your Path to a Successful Book

Our $uccess blog will feature writing, marketing, and publishing tips we continue to learn since writing our 2009 INDIE Finalist workbook $uccess, Your Path to a Successful Book keeping our readers abreast of the everchanging skills required to write, publish and sell a successful book. We will also have guest commentators. Achieving your goals as a writer is what matters. Anything we can do to help you get there is our goal. We welcome your comments and hope you will sign up for our bi-monthly (or whenever we have enough material) newsletter.

Posts Tagged ‘writers’

I’ll Give You My Paper Book When You Pry It From My Cold, Dead Hands! by Paul Krupin

Thursday, September 2nd, 2010

As those who read this blog regularly, you know frequently I get permission to post important issues that I receive from a publishing mailing list. This post by Paul Krupin is one I want to share.

I did an email survey to 1767 book reviewers on August 9 and just tallied up the results. It does have some critical business intelligence that publishers can use to understand how far we can go with eBooks at the present time.  I was really surprised with the depth of feeling and reluctance to the trend towards eBooks.

Here’s a link to the pdf file of the actual comments and report draft:

http://www.directcontactpr.com/files/files/ebooksurveyquestionaire.pdf

At least based on the number of respondents, perhaps half the media say they will review an eBook if offered to them.  Even then, it looks to me that less than ten percent of those who say they are willing to look at one will actually conduct a review of an eBook they receive upon request by email.  That’s perhaps means that only 1 to 2 out of a hundred will act favorably on the offer.  That’s is what we are seeing repeatedly right now when we offer eBooks with emailed news releases along with an invitation to receive a hard review copy of a book shipped by street mail.

http://www.directcontactpr.com/files/files/mediaebooksurveyreport082410.pdf

My initial observations based on the comments and data received from this survey:

1.      Authors and publishers will still best address their goals and objectives for getting publicity and satisfy media needs (to make the best impression and persuade media to give the best coverage) by creating and offering both the hard copy and the eBook, since right now so few media will really be willing to conduct their review of just the ebook version.

2.      Book reviewers do for the most part recognize and predict that ebooks will play an ever increasing role in the publishing industry and the future of education.

3.      However, about half of those who responded express a serious reluctance to the use of the technology. They identify and express a number of common concerns which have been fairly well recognized:

Cost, enjoyment, ease of use, personal preference or dislike of the technology, physical difficulties (eyesight), standardization, limits on how it can be used, note-taking, highlighting, cross utilization, re-utilization, loss of the equipment and stored books.

4.      Authors and publishers may be able to save some money getting reviews by offering and asking media if they will look at the ebook before sending the hard copy. Media preference has to be determined individually.

5.      Publishing and promoting books in eBook form only is risky if you seek to use and leverage media publicity to jumpstart sales. The media for the most part will simply not play.

I feel that the results of this indicate that we are still very early in the beginning of a 10 to perhaps even 20 year transition.

The comments of the individual reviewers are perhaps far more enlightening than the numbers.

Comments anyone?

Paul J. Krupin, Direct Contact PR

Reach the Right Media in the Right Market with the Right Message

http://www.DirectContactPR.com Paul@DirectContactPR.com Blog.DirectContactPR.com

800-457-8746  (TF US) 509-531-8390  (Cell)  509-582-5174 (Direct)

Free eBook download http://www.directcontactpr.com/files/files/TrashProof2010.pdf

Thank you Paul for sharing your survey and insight. You may also be interested in Paul’s website and free eBook download.

Maralyn D. Hill, President

International Food Wine & Travel Writers Association
Books By Hills Success With Writing Where & What in the World
Member: Society of Professional JournalistsFinalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, ”$uccess, Your Path to a Successful Book,”

Interview with Teresa Bitler of Phoenix on Writing

Saturday, August 28th, 2010

Recently, I had the pleasure of meeting Teresa Bitler at a luncheon at the St. Francis. The gathering was for the International Food Wine & Travel Writers Association and Arizona writers, which was sponsored by the Greater Phoenix Convention and Visitors Bureau. I’m quite pleased that Teresa was willing to be interviewed.

Maralyn: Teresa, can you provide us with some background on how you got started?

Teresa: I always knew I was meant to write. I wrote my first “novel” when I was eight or nine, worked on the school newspaper in high school, and began submitting poems to literary journals. Although I studied journalism in college, life kind of took over. I married a few years after graduation, and we started a family. It wasn’t until my youngest entered kindergarten that I had the opportunity to write freelance articles for a real estate investment magazine.

From there, my career evolved. I branched out and began writing for local magazines on other topics. Now, I write for regional and national publications. I have written a travel guide for Countryman Press, Great Escapes Arizona, and I’m currently working on a second guidebook, Backroads & Byways of Indian Country.

Maralyn: I’ve discovered, many writers do not realize the importance of marketing. Can you share your thoughts on that as well as how to go about getting assignments?

Teresa: You have to market yourself. Introduce yourself to publications. Ask for assignments. Develop relationships with other writers who will encourage and support you. The market is very competitive today, but there is work out there, paying work.

I want to point out that you don’t need to write for free. I’ve run across far too many aspiring writers who are willing to sign up for a “content mill” so they can accumulate “clips.” You don’t need to go that route. Offer to write for a local newspaper or magazine. Pitch the editor story ideas, find sources and go through the editing process. You’ll gain much more valuable experience that way and maybe even collect a small paycheck.

Maralyn: Did you start out writing about your own interests?

Teresa: I know this is cliché, but write about what you know. I got into freelancing because, at the time, my husband and I were investing in real estate. Was I passionate about real estate investing? No, but I understood it in a way that other, even more experienced writers could not. I approached the publisher and began compiling clips. You don’t have to have a talent for or burning interest in a particular field. You just have to know about it.

Maralyn: Do you have a preference for what type of writing you prefer?

Teresa: Although I write on a variety of topics, including real estate investing, I prefer to write about travel. I’ve always loved traveling. In my mind, who wouldn’t want to be a travel writer? But, I never really thought I could be a travel writer. I thought it was too competitive. I stumbled into travel writing, really. I saw a post (on Craigslist of all places!) requesting book proposals for Arizona travel. I’ve been hooked every since.

Maralyn: Do you write on speculation or query for assignments?

Teresa: I never write an article without an assignment. You don’t know for sure what your word count will be, what sources the publication may want you to include, or what angle they may want you to take. Chances are you’ll end up rewriting or revising an already completed article.

Maralyn: What part of a writer’s life do you find the most difficult?

Teresa: For me, the most difficult part of my job is staying motivated. Rejection is not easy. Some days, I feel like giving up. What really helps is having the support of other writers who know what I’m going through and who encourage me to “get back on the horse.” You just need to realize that this is part of the game. You can’t get assignments if you don’t repeatedly put yourself and your ideas out there.

Maralyn: Do you have any tips for aspiring writers or those venturing into new areas?

Teresa: I’m not sure there are tips to pass along. Freelancing and nonfiction writing is about hard work. You get what you put into it. If you want the assignment or the book contract, you have to put in the effort to make it happen. Study the magazine or the publisher’s books to get a sense of what they’re buying, and then pitch them ideas. Attend writers’ conferences so you can meet editors, publishers and literary agents. Network and give up on the notion of being “discovered.”

Maralyn: Teresa, where can our readers learn more about you?

Teresa Bitler — Writer / Author / Adventurer

Author of Great Escapes Arizona

PHOTO BLOG: http://queencreekdailyphoto.blogspot.com/

TRAVEL BLOG: www.arizonatravelandadventure.com

FOLLOW ME: www.twitter.com/TheAZTraveler

FRIEND ME: www.facebook.com/teresa.bitler

CONNECT WITH ME: www.linkedin.com/teresa.bitler

Thank you Teresa for the insightful interview. I looking forward to seeing Backroads & Byways of Indian Country and would be happy to review it when it is available.

Authors, writers, bloggers, if you would like to be interviewed, please send me an e-mail to mdhill@noralyn.com and list Author/Writer, Writer/Blogger in the subject line.

Maralyn D. Hill, President
International Food Wine & Travel Writers Association
Books By Hills Success With Writing Where & What in the World
Member: Society of Professional Journalists

Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, ”$uccess, Your Path to a Successful Book,”

GuideGecko Writing Contest 2010

Friday, August 27th, 2010

For all of you travel writers, this may be of interest.

After much success last year, we have launched the 2nd edition of ourinternational guidebook writing contest, offering writers the opportunity to meet and mingle on the world’s largest book fair in Frankfurt, Germany – and to have their titles showcased on the Insight Guides booth! As you can imagine, this is a great opportunity to embark on a professional writing career.

The fair is visited by more than 299,000 visitors and over 10,000 journalists. Besides being showcased on the fair, the first prize wins a trip to the fair with flight, hotel and entrance ticket. The contest is open to all self-written travel, lifestyle and entertainment guidebooks. Deadline is September 15. You are welcome to submit new and existing works, and keep all copyrights. Participation is free.

More info: http://www.guidegecko.com/writing-contest

Maralyn D. Hill, President
International Food Wine & Travel Writers Association
Books By Hills Success With Writing Where & What in the World
Member: Society of Professional JournalistsFinalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, ”$uccess, Your Path to a Successful Book,”