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Your Path to a Successful Book

Our $uccess blog will feature writing, marketing, and publishing tips we continue to learn since writing our 2009 INDIE Finalist workbook $uccess, Your Path to a Successful Book keeping our readers abreast of the everchanging skills required to write, publish and sell a successful book. We will also have guest commentators. Achieving your goals as a writer is what matters. Anything we can do to help you get there is our goal. We welcome your comments and hope you will sign up for our bi-monthly (or whenever we have enough material) newsletter.

Posts Tagged ‘The Big Blend Magazine’

Character Development

Saturday, April 9th, 2011

$uccess with Words is the column I have on The Big Blend Magazine. Character Development is one of the monthly columns featured.

Each month, this column will focus on some aspect of writing, marketing or publishing. If you have questions, feel free to ask. This month’s article is an excerpt from the book that I co-authored with Brenda C. Hill. When working with character development, our book is quite comprehensive.

Character Development
Excerpt: $uccess, Your Path to a Successful Book

Fiction and non-fiction (true stories) need well developed characters and plots. If you don’t know where you are going, your reader won’t either.

You must know your central conflict in order to develop it. Readers want conflict and resolution.

Characters need to react in specific ways to the conflict of the plot and need to talk and introspect about how they act.

Non-fiction must be concise and accurate and you must know the market you are targeting.

Research
Research your background material. This can help you expand your characters’ depth in their jobs, home life, and personal likes and dislikes.

Create and know your characters. John Ames suggests a character notebook for the major ones, so you know intuitively how they would react in any situation. Ames says, “Your notebook should list the character’s traits, likes and dislikes, overwhelming passions in life, and of course the fatal bête noire which the character must overcome to grow.”

Hank Sears’ advice is, “You have to know your characters somewhat better than you know yourself. Know the date of birth, education, physical characteristics—the works. Write family trees. Then file it all away for reference in case you forget a character’s age or eye color.”

Barnaby Conrad says, “Making the reader like or dislike the character is generally half the battle.”

Ayn Rand, who continues to have a best selling novel worldwide, Atlas Shrugged, many years after her death, wrote, “All writers have to rely on inspiration. But you have to know where it comes from, why it happens, and how to make it happen to you.”

We suggest reading Please Understand Me: Character and Temperament Types, by David Keirsey and Marilyn Bates. It goes into 16 personality types based on Jung, Myers and Briggs. It will provide incredible insight into what makes people tick and is an easy read.

Characters
When writing fiction, make sure your characters are developed, integrated to the plot, memorable and real. Know what makes them tick. Be sure to resolve their issues and know where they fit.

In trying to bring your characters to life, think of:

  • Complexions and skin types
  • Blemishes—birthmarks, pimples, moles, beauty marks, scars
  • Eye type—shape, colors, variations
  • Noses—button, hook, wide, tiny, big
  • Hair—colors, textures, styles
  • Facial hair—beards, mustaches
  • Body hair—hairy arms, hairless arms
  • Head shapes—large, small, round, elongated
  • Mouth—cupid, thin lipped, large lips
  • Chin/jaw—square, pointed, rounded
  • Cheeks—full, puffy, rosy, shallow
  • Teeth—bright white, yellowish, crooked, protruding
  • Facial types—odd or interesting, big, attractive, aged
  • Body types and parts—attractive, big, aged, distinctive, necks, shoulders, hands and arms, chest, breasts, belly, legs and hips, feet
  • Voices—high, low, deep, dialects, whiney, strong

After describing your characters’ physical characteristics, move on to their personality:

  • Introvert—quiet, shy, standoffish, loner
  • Extrovert—outgoing, meeting and greeting, first with an answer
  • Cold or warm and inviting
  • Domineering or overbearing
  • Nervous, shy or submissive
  • Sad or gloomy
  • Intelligent, street smart, slow, ignorant
  • Boring, know-it-all, dull
  • Eccentric, unique in style and thought
  • Charming, likeable, knows what to say
  • Well-bred, good manners, polite, knows what to do and say
  • Devious, sly, questionable, always looking for angles
  • Evil
  • Amoral, no values
  • Annoying, nerve racking, wearing
  • Puritanical, strict in approaches, unbendable
  • Happy, cheerful, comfortable
  • Type A, go-getter, workaholic, driven
  • Type B, laid back, takes it easy, slower paced
  • Mentally ill (type of mental disorder)
  • Psychological and psychiatric problems
  • Diseases, disorders, or afflictions
  • Alcoholic or substance abuse
  • Flirtatious
  • Childish
  • Strong, brave or weak
  • Vices, abuser, pushes people around
  • Addictions, drug, alcohol, food, shopping, gambling
  • Hobbies
  • Sports
  • Associations
  • College degrees and where they are from
  • Occupations

Next consider the body language:

  • Expressions, smiles, frowns, grimaces.
  • Reactions, eye roll, blush, contemptuous, conveying irony.
  • Gestures, thumbs up, fist, shrug.
  • Dress, neat, expensive, sloppy, attention to detail, in style, out of style.
  • Given names and surnames—it’s always nice when you take the time to have them tie in with the personality.

If this list seems overwhelming, we’d suggest you use the book, The Writer’s Digest Sourcebook for Building Believable Characters, by Marc McCutcheon. In addition to going into more detail, it has exceptional forms and explanations.

Write a biography of each character. Once you know your characters well, you’ll better understand how to integrate them in your story. Remember, you may have more in your inventory than what makes your story. But, this will assist you in your plot. Readers do not want to know every aspect of your characters. Bringing in the most important part is what matters.

Example: List the articles in a woman’s purse: Lipstick, makeup, wallet (credit cards, money), dental floss, note pad, pen, business cards, stamps, letter, glasses, and a small handgun. Now write a brief description of what you noticed when helping her pick up the contents: Annabel dropped her purse and it flew open, scattering the contents. As her lipstick rolled across the foyer, I retrieved it as she quickly moved to replace the handgun before anyone noticed. I wondered, why would Annabel have a handgun? The other items in Annabel’s purse may or may not come into play later in your story.

Your turn; write a brief description of what you noticed when a female character drops her purse.

A parting note for this month: Get to know your characters as well as you know yourself. Some of them may be from the hidden self you generally don’t show to the world.  Believable is the goal.

Feel free to e-mail me at mdhill@noralyn.com about topics you would like to see covered.

Marketing Your Book – Books do not sell themselves unless their use is mandated by law. Even then, they need help to be successful. Maralyn Hill shows how you can be budget conscious about your marketing, and still do it in the smartest, most effective, manner. Read more about Marketing Your Book.

You can read more of these columns on Success with Words on The Big Blend Magazine.

Maralyn D. Hill, President
International Food Wine & Travel Writers Association
Books By Hills Success With Writing Where & What in the World
Member: Society of Professional JournalistsFinalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, ”$uccess, Your Path to a Successful Book,”

Preparing Your Manuscript for the Printer or Article for Publication

Saturday, April 2nd, 2011

This was first printed in my column $uccessful with Words, in The Big Blend Magazine.

No matter how often this topic is covered, all writers need to remind themselves over and over again of its vital importance. Yesterday, I held a lengthy phone conversation with a good friend who has been working five years on her book. Unfortunately, her first proof from the publisher is a disaster. Even more unfortunately, much of this could have been avoided. My friend used a professional editor, but that was not enough.

Some of the necessary steps in preparation, frequently forgotten, include:

  • Read your work out loud. You may say you hear the words so you don’t have to say them. This is totally wrong. Believe me, it is because you know your own words that you are likely to miss things. When you read out loud, you stumble on errors no matter how good a writer you are.
  • Use a thesaurus before you submit. Frequently, when you get a proof, you will notice you used the same word over and over, as well as close together. When you are giving your manuscript or article a final read before submitting, look for this problem. If you can’t think of another word to replace, rely on a thesaurus. If you don’t have one, they are available online.
    • If you are using print-on-demand or a small local press, be sure your work is formatted to the publisher’s specifications. Insist on knowing their exact specifications, as it will save you time in the proofing process. This is especially important if you are including charts or photos. Formatting requirements apply to the following:
      • Margins.
      • Line spacing.
      • Paragraph indenting or not.
      • Only hit enter at the end of a paragraph. Using this command at the end of a line on your screen will cause a mess.
    • Use a font that is easy to read. I learned this the hard way. Pretty is not always clear.
    • Keep your layout simple. When you have more than one or two levels of indentations, they do not transfer easily to a different program. Frequently, a great deal of your copy will not be lined up properly. If you don’t have a choice, then it will be worth the hours of proofing to make adjustments due to program conversion. If you possibly can write so you only have two levels of indentations (like this article), you will be happier with the finished result.
    • Be sure your graphs, photos, charts, etc. are sized to fit the space available.
    • Prepare your chapter headings the way your want them. Be consistent, otherwise one will show up with all words capitalized and the next will have some of the words capitalized.

    If you are being published by a traditional publisher, you may think the above doesn’t apply. It does. The more responsibility you take yourself for the material you submit, the happier you will be with the finished product.

    You can see the original post on Successful with Words.

    Maralyn D. Hill, President
    International Food Wine & Travel Writers Association
    Books By Hills Success With Writing Where & What in the World
    Member: Society of Professional Journalists

    Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, ”$uccess, Your Path to a Successful Book,”

Marketing, Marketing and More Marketing—and it ALL ties in with Book Marketing!

Wednesday, January 26th, 2011

This is a reprint of my article originally on The Big Blend Magazine.

In tough economic times, many firms cut their marketing budget. This is usually a serious mistake. Products/books do not sell themselves unless their use is mandated by law. Even then, they need help to be successful.

You can be budget conscious about your marketing, and still do it in the smartest, most effective manner.

Essential components for these results include:

  • Know your potential audience:
  • Identify needs.
  • Identify your competition:
  • What is unique about your product or company?
  • Talk to others in the industry and discover what they want.
  • Understand where your product can be sold.
  • Know who they are.
  • Know where to find them.
  • Secure endorsements—customer recommendations.
  • Obtain radio, TV and print interviews whenever you can.
  • The media (this consists of press, newspapers, magazines, radio, TV, etc.) can publicize your product/company and help get it known.
  • Have a press kit available (reviews, synopsis, brochure, press releases, data/history on company/product). A CD is a good addition to the press kit.
  • Have a professional website designed. Unless you design websites as a hobby, leave this to a professional. There is a difference in the finished result.
  • Your site needs to be designed with search engine optimization in mind (Google needs to find your site easily).
  • Colors make a difference.
  • On a website, your eye flows in a Z pattern. So, the most important piece of information is in the top left corner and next important is in the top right, followed by bottom left, and then bottom right.
  • Be sure your headings are specific.
  • If you’re ready, start blogging. Even if you don’t like it, consistent blogging helps you build an online presence. You can comment on other people’s blogs in your industry. Many authors do not want to do this, believe me, it helps.
  • Learn to market on the internet. This medium is inexpensive, effective and necessary for moving forward. Internet marketing will be covered with more depth in January when you’ll get 12 tips for internet marketing that you can use for a New Year’s resolution.

I believe in advertising. However, print ads sometimes break one’s budget and do not give the highest return on investment. I am a strong believer that promotional advertising can get your name in front of customers and keep it there if you choose wisely. Plus, if you provide something tastefully done and customers use it, they are endorsing you to others.

Publicity should not be overlooked. Press releases are free and can have long lasting effects. Two years after the fact, people have told me about favorable articles they have read about me, my company or one of our books.

I find it interesting that when I had my advertising and marketing business, the steps necessary for an effective campaign for a manufacturer, insurance company, small business, hotel or almost any business were the same as what is necessary for marketing a book.  Since I’ve co-authored three books during the last seven years, much of my marketing effort has been on book marketing. Like any other segment of the business world, it has some unique avenues and opportunities, but still possesses overriding similarities to other segments.

You need to be willing to invest time and funds into promoting your product/business/book. The success is impacted by how much time you spend on marketing.

I was interviewed on The Success Express on December 5, 2008. To listen to the entire, unedited show, please click here. To listen to Maralyn’s interview, please double click on the Play Button below.


Q & A with Maralyn
Q – Dear Maralyn,
What is the best method for an author who doesn’t need 50% or more of the standard self-publishing package?  For instance, I don’t need the website, marketing, proofreading and editing… what is the best printer/publisher to use?
Thanks, Lee in N. Hollywood, CA
A – Dear Lee,
The good Print-On-Demand (POD) publishers generally have a basic package with proofreading, editing, and marketing packages for an additional cost. Most marketing packages do not include a marketing plan which you will need. You can also get your postcards, bookmarks, posters, etc. somewhere else. So, I would go with one that does offer the basics.
Most will offer a website page. You say you don’t need it, but someone else promoting your books is helpful any way you look at it.
I also suggest that you have someone other than yourself edit your book no matter how good a writer you are.
In $uccess, Your Path to a Successful Book, we list 18 POD publishers, but there are many more and we provide a website for research. Of those 18, we have 5 favorites. Since our book is with Infinitypublishing.com, this is obviously our choice. But, in fairness, we have not tried the others. Our e-book is on Booklocker.com. However, Infinity no has e-books.
If you have a local small press printer you may want to use them. However, I’d suggest not spending thousands to get your book published.

Maralyn D. Hill, President
International Food Wine & Travel Writers Association
Books By Hills Success With Writing Where & What in the World
Member: Society of Professional JournalistsFinalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards, ”$uccess, Your Path to a Successful Book,”