Make It Happen

by John J. Hohn When I published my first novel Deadly Portfolio: A Killing in Hedge Funds, I thought that I could make the book happen—become a big seller, harvest scores of glowing reviews, and find the world had come knocking. Some of that has come true. The reviews have been consistently enthusiastic....

The Power of the Author Interview

by Sherrie Wilkolaski A marketing tool all authors need to utilize to market and promote their books is the author interview. It’s quite simple to create and the investment of 30 minutes or less will go a long way to produce a tool that can be used time and again, both on and offline. If you’re...

Book Fairs Are the Independent Film Festivals of Publishing

By Sherrie Wilkolaski The Cannes Film Festival is world-renown to both the film industry and indie film buffs. Held in Cannes, France every year since 1946, it is the most glamorous invitation-only, film festival one could hope to attend. It is for film professionals and press only. Film festivals are to the...

5 Tips to a Successful Book Launch

by Sherrie Wilkolaski The anticipation around launching a book for an author is like the night before Christmas, or the first day of school. You’ve been working towards the big day, getting your book prepared for publication. After numerous edits, selecting a final cover design an author wonders will the...

Your Book’s Journey

by Amy Collins It is every writer’s dream to see his or her book in the front window of the local bookstore. It is fun to imagine tall, colorful stacks of your books surrounded by throngs of curious readers flipping through the pages as others rush to the cash register. Feel free to continue this fantasy...