I’ve found that Linkedin is highly professional, Facebook is both personal and professional, and Twitter–I don’t know how to classify other than it gets results.
I’d suggest not assuming that because an editor or media contact has a profile available that you really know them personally.
You can build a back and forth conversation. But, always, request politely if you may make a pitch to them on a certain story.
They will let you know if they are interested or not.
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Finalist in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards,
“$uccess, Your Path to a Successful Book,”