The subject hook, the most exciting, compelling thing you can say that justifies the existence of your book, a quote, event, anecdote, statistic, idea or joke.
The title, it must tell and sell.
Book’s selling handle, a sentence that ideally begins, “The (title) will be the first book to…”
Length of book.
Highlight special features: Tone, humor, structure, anecdotes, checklists, exercises, sidebars, and anything to make the text pop.
Maralyn D. Hill & Brenda C. Hill
International Food Wine & Travel Writers Association
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