This excerpt is from Success, Your Path to a Successful Book, by Maralyn D. Hill and Brenda C. Hill.
Penny C. Sansevieri, http://www.RedHotInternetPublicity.com also gave us some tips for Internet press releases. She emphasizes to get as many of your key words into the first paragraph as possible. Be sure to add links so your customers can find what you are pitching. Penny also said that like all press releases, you never know how many of the media check them. But her firm has had a great deal of success. Penny provided some sites where you can post your press releases for free:
http://www.click2newsites.com/press.asphttp://www.clickpress.com/releases/indes.shtmlhttp://www.ebookbroadcast.comhttp://www.free-press-release.com/submit/free-press-release.php
http://www.i-newswire.com/submit_free.php
http://www.press-base.com/add-press.html
http://www.pressbox.co.uk
http://www.prWeb.com
http://www.prleap.com/
http://www.pressmethod.com/
http://www.prfree.com/
http://www.24-7pressrelease.com
Penny also stressed to create your release with your customer in mind rather than the media.
A quote Penny mentions is from New York Magazine, Blogs to Riches (Feb 2006), “A link is, in essence a vote of confidence that a fan leaves inscribed in cyberspace: Check this site out! It’s cool! What’s more, Internet studies have found that inbound links are an 80 percent accurate predictor of traffic. The more links that point to you, the more readers you’ll have.”
