Understanding Your Target Market & Sale of Books
“If you don’t know where you’re going, you will probably end up somewhere else.” –Laurence J. Peter
Get permission to send a press kit. Be sure to get the name of the individual that you should send it to.
This should contain a copy of your book, transcript of radio interviews, DVD of television interviews, questions an interviewer can ask you, clips of other press releases, interviews, and a 5”x7” color or black and white photo. If you do not have a video of you doing an interview, make one. Have someone you know interview you.
If you have speaking engagements lined up, be sure to list.
Envelope should be marked: URGENT – DATED MATERIAL.
Consider sending Overnight Delivery or Priority Mail. Getting an interview or a good review is worth much more than the cost of delivery. Send a self-addressed stamped envelope for returning the material.
This subject is continued in our next post.
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Maralyn D. Hill and Brenda C. Hill