SLOG – Understanding Your Target Market 2

SLOG – Understanding Your Target Market 2

The following excerpt is from Success, Your Path to a Successful Book by Maralyn D. Hill and Brenda C. Hill.

Understanding Your Target Market & Sale of Books
“If you don’t know where you’re going, you will probably end up somewhere else.” –Laurence J. Peter

Press Kit:

Get permission to send a press kit. Be sure to get the name of the individual that you should send it to.

This should contain a copy of your book, transcript of radio interviews, DVD of television interviews, questions an interviewer can ask you, clips of other press releases, interviews, and a 5”x7” color or black and white photo. If you do not have a video of you doing an interview, make one. Have someone you know interview you.

If you have speaking engagements lined up, be sure to list.

Envelope should be marked: URGENT – DATED MATERIAL.

Consider sending Overnight Delivery or Priority Mail. Getting an interview or a good review is worth much more than the cost of delivery. Send a self-addressed stamped envelope for returning the material.

This subject is continued in our next post.

Be sure to sign up for a copy of our new posts as soon as they happen. We do not sell your names and you can remove yourself from list whenever you want.

Maralyn D. Hill and Brenda C. Hill

Books By Hills

SLOG: Success Tips

GLOG: Global Log

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